recruitment - TalentUnify

How to Turn Employees into Brand Ambassadors

Posted on October 20, 2022February 21, 2023 by Joe Busald

Creating employees as brand ambassadors is imperative to a business’ growth and hiring culture, as candidates trust employees 3x more than the employer to provide information on working at the company. Brand ambassadors share the good word of your company, turn reputation into reality, and help the organization grow through business and employee referrals. Think of brand ambassadors as a team of on-the-ground recruiters that use their first-hand knowledge to display your company’s values and employer brand. So how do you build them?

It starts with a strong employer brand, which according to CareerArc, 75% of job seekers review before even applying for a job. Brand ambassadors personify an employer brand in their social networks, evangelizing the culture and brand values across all their communications, both in-person and online. To unify your employer brand and employees:

Share the company vision

When employees know the long-term goals and company WHY they feel more invested. A culture that is fueled by a common mission motivates employees beyond the dollar.

Encourage company pride

Think about how a sports team wears the uniform and how the fans display those colors. Simple acts of pride and tokens (think coffee mugs) can go a long way with employees. Additionally, so can community days or giving back as a group.

Create a place where people love to work

Promote camaraderie at work. Events like office or virtual happy hours encourage staff members to know one another on another level. Small activities where people can build relationships aid in creating a place where people are happy to spend their days.

Provide an incentive

Reward employees who are brand ambassadors, after all, it is a voluntary position. Consider a referral reward program that offers bonuses for those who help recruit employees or simply highlighting an employee who displays the organization’s vision or values is a gesture that may incentivize others to act accordingly. When team members feel valued and appreciated, they’re more likely to spread the word about how much they enjoy their jobs.

The best brand ambassadors and often the most impactful, happen organically. They share their positive experiences because they truly believe in the company and its culture. When employees turn into brand ambassadors, they become a powerful and essential aspect of your recruitment and hiring process. Want more ideas to grow your employer brand and brand ambassadors? We’ve got them! Reach out today.

7 Steps to Determine if a Candidate is Right for your Culture

Posted on July 14, 2022February 21, 2023 by Joe Busald

You’ve probably been there:

You interview a candidate.

On paper, he or she looks amazing.

Every box is checked, and he has the perfect profile.

You hire him…and he just doesn’t fit the culture!

What happened?

We’ve all read about culture fit vs culture add. Both are important! How do you strike a balance and know what to look for in the interviewing process?

Make a list of the skills that are important to the role. These should go beyond technical skills, to include behaviors and talents. Think about phases such as: business-driver, innovator, leader, agile, collaborator, etc.
Make a list of the core values that need to be exhibited by every employee.
Create a list of questions around these two lists and use this as your interview guide.
Ask very specific questions around those 2 lists. You can conduct behavior based interviewing – but make it feel natural and conversational.
Share the core values of the organization with the candidate and ask which of these stand out to them the most. Ask for examples of how he or she exhibit these core values in the work environment.
Most importantly, share your organization’s WHY. Let the candidate know the following: What do you stand for? How are you different? Why do they want to work for an organization like yours? What type of people are successful and which aren’t as successful at your company.
Lastly, build a connection with the candidate. Ask them to share their WHY. What motivates him? What frustrates him? What environment does she thrive in?

Utilizing the list above will ensure that you find someone that will not only reflect company values and ethics but will also have the talents and skills that will enhance the team. This person will fit into the culture well, but also add to the team and enhance the overall culture, delivering best of both worlds.

To learn more about interviewing best practices, and determining the right fit for your organization, schedule a 30 minute call today.

The Benefits of a Recruitment Partnership

Posted on February 12, 2022February 21, 2023 by Joe Busald

Looking for a new recruitment strategy? Partnering with an outside expert can successfully transform your approach to talent acquisition and deliver measurable business results faster.

The benefits of engaging in a recruitment partnership are plentiful. Here are just a few:

Dedicated Recruitment Function and Expertise

As the recruitment process has become more complex, often additional staff isn’t hired to take on the increased workload. You and your team may be responsible for handling hiring in addition to your other responsibilities. By hiring a firm that specializes in talent acquisition, you get a helping hand and expertise. An expert recruitment firm will offer industry-specific knowledge of market trends, salary levels, and the skills required to be successful.

Candidate Quality, Experience, and Retention

As companies are trying to do more, with less, often time constraints and lack of expertise across all stages of the recruitment process, lead to a decline in candidate quality, experience and ultimately retention. The right recruitment partner will create a customized strategy for your organization’s needs that can include everything from sourcing to engagement to onboarding and assisting with negotiations and employment agreements. By utilizing experts, recruitment partners are able to optimize the quality of candidates and the candidate journey.

Hiring Time

The time it takes to hire can be a huge challenge. Struggling to find the right talent and then onboarding new hires can impact an organization’s productivity and bottom line. A dedicated talent firm can identify the process efficiencies and room for improvement, and help implement these changes swiftly, helping to reduce the time-to-hire.

Recruitment Tools and Technology

Tools and technology for recruitment evolve very quickly and the choices can seem overwhelming. A company that specializes in only talent acquisition is equipped to keep up with the most current and relevant technologies; Not to mention, help integrate them seamlessly. Only a specialist can keep up with the latest and most relevant technologies for your business and integrate them seamlessly for your organization.

Finally, creating a recruitment partnership enables you to not only find the best talent but also receive support to maximize your business’s potential and help your organization grow. Ultimately, this gives you a distinct competitive advantage. A new recruitment strategy doesn’t have to be done alone. Reach out and let’s talk about a partnership that is right for you.